Brandon Scheid x AWE Athletics

Posted on December 29, 2012 by St3viE B!

 Check out the newest video of Brandon Scheid, International Liquid Force kiteboarder, wearing a black Entity Tall Tee in beautiful Brazil. 

Brazil 2012 from brandon scheid on Vimeo.

Posted in AWE Athletics, Brandon Scheid

Riff Raff (AKA JODY HiGHROLLER) - A Small Compilation

Posted on December 08, 2012 by St3viE B!

We can't help ourselves. At this point, most people have formulated an opinion on Riff Raff (also known as JODY HiGHROLLER). He's one of rap's most eccentric fire spitters, and with each song he throws out a verse that sends you to rapgenius to try and make sense of his references. With his first mainstream appearance on the MTV show "From G's to Gents," (Season 2) in 2009, I'm sure no one expected his ascent out of reality tv hell. 

This interview at VICE is a good Riff Raff read.

Our article is just a small compilation of Riff Raff's best videos (in our opinion) under his JodyHighRoller YouTube account. These music videos, typically directed by Maxwell Albert, are an entertaining watch. Turn the bass up.

RiFF RaFF "Tiger Woods" feat. The Kid Ryan & B.Wash

Chief Keef feat. RiFF RaFF "Cuz My Gear"

Action Bronson feat. RiFF RaFF "Bird On A Wire" 

RiFF RaFF "Chop Another Rock"

RiFF RaFF "Rookie of the Year 2013"


Posted in AWE Athletics, Riff Raff

Smug Labs x AWE Athletics

Posted on June 18, 2012 by St3viE B!

This post is dedicated to the laser renegades who run Smug Labs out of Utah. They're combining lasers and art, the results speak for themselves. No one can keep their hands off these pieces of art, and they can laser just about anything on anything. 

Continue Reading →

Posted in AWE Athletics, SIA, Smug Labs, Tall Tee, Trade Show

SIA Snow Show recap

Posted on June 15, 2012 by St3viE B!

We had a great time showcasing our product for the first time to friends and new faces this past January at SIA in Denver. Here are some random photos that we snapped along the way.

Continue Reading →

Posted in AWE Athletics, Ink Monstr, SIA, Smug Labs, SnowSports Industries America, Trade Show, Winter Park

Cinesthetics x AWE Athletics

Posted on June 14, 2012 by St3viE B!

We got to work with Steve Conry over at Cinesthetics for our product shoot. First hung out with him on IDENTITY Festival last summer in Las Vegas and was excited to work with him next time we needed a pro photographer. We're really happy with how the product shoot went and can't wait to work together again next snow season. 

We first started on a white background before moving onto the wood floors

Cinesthetics shot-on-lock

Posted in AWE, AWE Athletics, Cinesthetics

Recent Articles